Prang
Branding / Packaging Design / Illustration / Advertising Campaign / eCommerce / Social Media / Photo Art Direction / Sales Enablement / Digital Assets / AI Art Generation
Remember opening a brand new pack of crayons as a child? The fragrance of new art supplies? That sensory experience drove the creative process as we redesigned the Prang brand. Like kids in a candy shop, we dug deep into the branding, logo update, packaging and custom illustration, then carried the branding through to eCommerce, advertising and social media. We created engaging and impactful branded elements with modular parts - showcasing the user, the product and a bold color palette. Then we added hand-sketched elements to pump up the fun factor. Branding at its best - easy, fun and unforgettable.
We really love paper around here.
We created five fun and original, custom paper art pieces to showcase Prang’s new line of construction paper. Designed to be used seasonally, each craft will be rotated throughout the year to provide inspiration for young artists and paper lovers.
Power Up Your Painting.
The new and improved Prang watercolors needed a campaign to showcase their bolder, brighter colors. This artwork was custom illustrated and used in the campaign on everything from trade show banners to online marketing.
It all started with the packaging.
Our redesign of this brand packaging was inspired by the process of art creation, unique textures and a full spectrum of vibrant color. We created detailed textures that capture the unique characteristics of each product as well as custom illustrations to give each package its own unique look while adding to the sensory experience of the art making process. Factor in our modern update to the logo and color us happy!
Video & motion
Discover the Prang brand in motion. Animated brand elements in combination with a whimsical soundtrack activates the rebrand and brings Prang to life.