Renpure
Custom Packaging Ideation / Concept Development / Graphics / 3D Packaging Rendering
Renpure partnered with PXL to help develop an innovative plant-based hair care line. We started with custom structure ideation that differentiates Renpure from their competition on both the retail and digital shelves. User experience was considered as we developed concepts for their luxury product line. Our goal was to design an approachable yet luxurious package that reflects the naturally gentle ingredients of the product while evoking an understated sense of simplicity & beauty - both of which are in alignment with the core philosophy of the Renpure brand. Soft touch materials were considered for the ultimate brand experience.
Packaging Structure Concept
Renpure was looking to elevate their packaging from a stock bottle and cap to custom structure for a unique brand experience on the retail shelf. We developed a few unique bottle shapes with elegant sloping corners perfectly paired with a flush fitting cap. The structure harmonizes with soft touch coating for the ultimate combination of visual and tactile branding.
Color Palette
Soothing, muted colors were chosen to reflect the promise of natural ingredients. White printing keeps the design naturally simple while allowing the focus to remain on the silhouette of the custom structure.
