Ticonderoga
Branding / Packaging Design / eCommerce / Photo Art Direction / Email Campaign / Social Media / Video / Sales Enablement. / Digital Assets
Ticonderoga is the world's most recognized and trusted pencil. We rebranded this iconic product with a modern facelift and pumped up its shelf presence to help it remain a major player in the $13 million pencil industry. Meant to stand out both online and in stores, this bold and clean update keeps this classic and essential learning tool at the top of everyones school supply list.
Let’s get social.
In support of the new package design, we created a library of branded elements to be used for social media, email marketing and beyond. Concepts were drawn and a photoshoot was directed to bring the brand to life and showcase the products. Several design elements are brought together to create a newly branded look and feel that is uniquely Ticonderoga. The use of round design elements ladder back to the round graphic element used on the new package design. Content was created with a playful yet trusted tone of voice.
Photoshoot with an icon.
We had a chance to get up close and personal with the Ticonderoga product line and zoom all the way in on all the details. By using macro shots of each product, it highlights the quality of the materials and the ownable assets that are uniquely Ticonderoga.
Redesigning a classic.
The Ticonderoga packaging redesign aimed to create a recognizable and trustworthy pencil package that would catch the eyes of consumers both in retail stores and online. To achieve this, the packaging was given a refreshing splash of green and a modernized logo, ensuring that it stood out among its competitors. All the important information is contained in a “bulls-eye” with product photography and the logo for an iconic brand look on shelf or in an e-commerce environment.
Turn up the volume for something a little unexpected.
How do you take an ordinary office product that everyone uses and recognizes and make it cool? Here’s how we did it.
Hit play and have fun.